Marketing Qualified Leads (MQL)

Real-Time Program

Reach a fleet within 24 hours of an accident or CSA violation — automatically. Over 1,500 triggering event categories. Your content arrives when the need is at its highest.

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Market at the moment of need — not weeks later

The Real-Time Program is Fleet-Connection's most powerful marketing trigger engine. When a fleet experiences a crash or receives a CSA safety violation, our platform detects the event and automatically delivers your content to that fleet within 24 hours — before your competitors even know it happened.

Most marketing reaches fleets in a state of business-as-usual. The Real-Time Program reaches them when they are actively searching for a solution. That's the difference between a cold impression and a warm lead.

The timing advantage is everything. A fleet that just received a dash cam-related violation is far more likely to respond to a dash cam solution today than they would be in a generic email blast three weeks from now.

Set it up once. Get leads every week.

1

You select your triggering event categories

From our library of 1,500+ violation and accident categories, we work with you to identify the events most likely to precede a purchase of your product or service.

2

You provide your content once

Email content, landing page link, and any supporting assets. We optimize your message for trigger-based relevance — it should feel written for the exact moment the fleet is experiencing.

3

Fleet-Connection monitors 2 million fleets daily

When a triggering event fires — accident report, violation issued, safety score change — your content is automatically queued for delivery within 24 hours to the affected fleet.

4

You receive weekly engagement reports

Every week you get a full report of triggered sends and engagement — company, contact, fleet profile, violation type, and behavior data.

5

Your sales team follows up on warm leads

Because these fleets just experienced the problem your product solves, follow-up conversations are highly relevant and conversion rates are significantly higher than cold outreach.

A one-time setup, then the program runs itself

The Real-Time Program is designed to run on autopilot after initial setup. Here's what you provide at kickoff:

After setup the program runs continuously. Review your weekly report, your sales team follows up on engaged leads, and Fleet-Connection handles all monitoring, triggering, and delivery in the background.

Fleet safety provider sees consistent lead flow in first 30 days

Client story

Fleet safety technology provider — dash cam and driver coaching solutions

A fleet safety company relying on trade show leads and cold calling enrolled in Fleet-Connection's Real-Time Program targeting distracted driving violations and preventable accident categories. Within 30 days the program automatically delivered their content to 14,200 fleet contacts — all of whom had experienced a relevant safety event within the previous 24 hours.

Their sales team received weekly reports with engaged fleet contacts, each with vehicle count, violation history, and contact details. Because outreach was timed to an immediate need, call pick-up rates were nearly double what they experienced with cold lists.

14,200
Triggered sends in first 30 days
22%
Email open rate on triggered sends
Sales call pick-up rate vs. cold lists

Results are representative. Individual results vary based on product category, violation category volume, and content quality.

Real-Time Program pricing

The Real-Time Program is priced at $1,000 above the comparable Fleet Signals package, reflecting the additional monitoring infrastructure, automated triggering system, and higher lead intent. Contact us for current pricing and to discuss which triggering categories are right for your product.

Why the premium? Real-Time leads are higher intent. These are fleets that just experienced the exact problem your product solves. The increased relevance and timing advantage translates directly to better sales outcomes for your team.

Real-Time — Standard

Up to 2 triggering categories
Contact for pricing

Weekly lead reports · Automated delivery · 1,500+ category library · 24-hour trigger window

Pricing is category-dependent. Some categories generate 10,000+ triggered sends per month; others are more specialized. We'll show you the volume for your specific categories before you commit. Book a call to get category volume data →

Ready to reach fleets at the moment of need?

Book a 30-minute call and we'll show you the volume of triggering events in your product category and build a program around it.

Michelle Mullen, COO — Michelle@fleet-connection.com · 562-260-1772