25+ years helping fleet suppliers reach the right buyers
Fleet-Connection came from the fleet publishing world. We've spent decades helping fleet suppliers of every size build their pipeline and their brand with exactly the right fleet audience.
Our story
Built from the inside of the fleet industry
Fleet-Connection is one of the most comprehensive fleet data and media businesses in the U.S. — and fleetmarketingsolutions.com is our media kit and lead generation platform for fleet suppliers.
We didn't build our database for marketing. We built it because we live in the fleet industry every day — publishing newsletters, running events, and tracking fleet data for 25+ years. The marketing platform came naturally from having the most accurate, most current fleet data in the country and understanding how fleet buyers actually make purchasing decisions.
Our process starts with a consultation to identify gaps and opportunities, then delivers a comprehensive solution — email marketing, targeted data, and strategic guidance — built around your specific ideal customer profile.
Sherb brings decades of fleet publishing and media experience to Fleet-Connection, having built it into one of the most comprehensive fleet data and media businesses in the country. He leads the overall strategy and vision for how fleet suppliers connect with the right buyers.
Michelle oversees operations and client programs across Fleet-Connection's marketing platform. She works directly with fleet suppliers to design campaigns, build audience segments, and ensure every program delivers measurable results. Most clients work with Michelle from kickoff through reporting.
Justin leads the trucking segment at Fleet-Connection, with deep expertise in medium and heavy-duty fleet markets. He works with suppliers targeting class 6–8 fleets, trucking companies, and trailer operators.
Still not sure if Fleet-Connection is the right fit? These are the questions we hear most often.
The more specialized you are, the more precise we can be. It does take a conversation to determine whether we have the right segment for your ideal customer. In most cases we do — but we'll tell you honestly if we don't, and we won't take your money for a program that won't perform.
Yes — but "big" means different things to different suppliers. Let's talk about what a big fleet means to you, what your typical sales cycle looks like, and we'll carve out an audience that matches. We can filter by fleet size from 1 vehicle to 100,000+.
Absolutely. We have fleets of all shapes, sizes, and uses. We also have WorkTruckNetwork.com specifically targeting 100,000 small and mid-size fleets operating light and medium duty vehicles in construction, landscaping, plumbing, delivery, and field services.
Lists are constantly changing, so we pull the list fresh each month to ensure you have the latest information. We check deliverability across the entire list weekly, and because we're using it every day on behalf of multiple clients, we are continuously improving it. Invalid addresses are removed; new fleets are added from DOT registration data.
We've been in the fleet business for 25+ years. We draw from both public and private list sources and use our own proprietary API to pull and refresh the database monthly. Because we use the data every day — for publishing, events, and research as well as marketing — the list improves continuously.
Our rates are typically higher than what our clients get on their own lists — because we pre-target so the message is relevant to the recipient, and we write subject lines and preview copy designed to drive opens. On average we achieve 20% open rates and 17% click-to-open rates.
Every engaged contact appears in your report with their full profile. We include company information (SIC code, geo-location, number of employees), contact information (name, title, phone, email), and fleet data (number of vehicles, VIN of each vehicle, make, model, and year). We can also include behavioral data such as recent accidents or violations. Up to 80+ data points per contact are available.
We consult with you to find your perfect fleet segment — geographic targeting, SIC code, vehicle type, fleet size, vehicle class, and more. Once we know the right segment, we send your targeted content through a series of emails. Because we're reaching the right people with the right message, engagement is consistently higher than a broad-list approach.
Have more questions? Let's talk.
Book a 30-minute call with Michelle. No pitch deck, no pressure — just a conversation about whether Fleet-Connection is the right fit for your goals.
